What is an Audiogram? (Podcast Video Guide)

What is an Audiogram?

An audiogram is a video created from audio content, typically featuring:

• Waveform visualization that moves with the audio
• Captions/subtitles showing what's being said
• Podcast artwork or branding
• Duration of 30 seconds to 2 minutes

Why Podcasters Use Audiograms

Social media platforms prioritize video content. Since podcasts are audio-only, audiograms let podcasters:

• Share clips on Instagram, TikTok, Twitter, and LinkedIn
• Give potential listeners a preview before committing to a full episode
• Create shareable content that drives podcast downloads

Anatomy of a Great Audiogram

1. Compelling Audio Selection

Choose a clip that:

• Makes sense without context
• Contains a strong statement or insight
• Hooks attention in the first 2 seconds

2. Eye-Catching Visuals

• Animated waveform that pulses with audio
• Branded colors and logo
• Clean, uncluttered design

3. Clear Captions

• Large, readable text
• High contrast colors
• Animated for engagement

How to Create Audiograms

Using Atomiser

1. Upload your podcast episode
2. AI extracts the best moments
3. Waveform and captions added automatically
4. Export for each platform

Using Headliner

1. Upload audio file
2. Choose waveform style
3. Add captions
4. Export

Using Canva

1. Create video with audio
2. Add waveform animation
3. Type captions manually
4. Export

Audiogram Best Practices

1. Keep it short - 30-60 seconds is ideal
2. Square or vertical - Better for mobile feeds
3. Strong hook - First 2 seconds matter most
4. Always add captions - Most viewers watch muted